7 Branding and Business Building Benefits of Custom Car Wraps
Get a Quick QuoteRev up your branding awareness campaign with custom car wraps! Learn how vehicle wraps gain you more business through the insights shared in this roundup.
Who hasn't seen the Oscar Mayer Wienermobile? That's the ultimate in vehicle branding! No one who drives on our nation's highways or city streets will ever forget the Oscar Mayer brand, thanks to this giant hot dog on wheels.
Car wraps can't rival the Wienermobile for its celebrity status. But they can do quite a lot for the businesses that use them. They're a lot easier to come by, too — and they don't need hot dog-shaped car bodies to promote their products.
Read this article if you would like to know more about the kind of brand visibility that is achievable with car wraps.
Vehicle Wrap Benefits for Businesses
There are several benefits to vehicle wrap marketing. As you'll see, not all of them are about advertising businesses—although they might speak to brand visibility in other ways.
1. Car Wraps Protect Cars
Car wraps are essentially an outer skin for a car. Even though they can, and probably will get scratches, at least that isn't happening to the car's original or new custom paint.
Plus, if you wrap more than one car, fleet wraps can protect all of them at once, saving you costly paint and dent repairs.
Car wraps also help protect vehicles from severe weather, such as heavy winds that blow dirt and debris, and hailstorms that can put multiple dings in your car's exterior.
Contrary to rumors, car wraps don't damage a car's original paint. They protect it.
2. Custom Car Wraps Cost Less Than Custom Paint Jobs
Did you know that, even though a high-quality vehicle wrap isn't cheap, it costs about half as much as custom vehicle painting? And while a paint job might last a bit longer than car wraps, you'll have to pay that much again to get a new one.
It's hard to say the average cost of car wraps, given vehicle size, and the many options available. However, a ballpark figure is $2,000-$5,000 for an entire car. You can get a lower cost or DIY your car wrap for less, but we don't recommend either option.
3. Vehicle Wraps Can be Removed or Changed
Once the marketing campaign for which your car was initially wrapped has ended, it might be time to unwrap your car. It isn't hard to have this done. Most removals take three to four hours and cost $500 to $600.
Do you want to go back to the car's original color? Or are you considering a rewrap? If people around town know you and your business, they might get in the habit of watching for whatever your next car wrap theme or design will be.
What a way to keep your business on people's minds!
4. Car Wraps Can Establish Trust
Have you ever had an unfamiliar business or repair person arrive at your house, not wearing a uniform? Were you concerned? We'll guess that you feel safer when someone like this has clothing on that bears their name and the company logo.
You ask yourself, "Would a ne'er do well even have access to a company uniform? If they are wearing a uniform, though, they must be trustworthy." At least, that's what we might tell ourselves.
If the repair person pulls up in a branded vehicle (wrapped or painted), the same inner conversation goes through our heads. We think, "Oh, good. They're driving a company vehicle."
5. Vehicle Wrap Marketing Works Great for Local Businesses
Isn't your local community where you do most of your driving and run most of your errands? How often do you take note of a wrapped car representing a familiar local business? And who doesn't want to support their local businesses?
Wrapped cars that we often see parked in local lots remind us of home, healthcare, or automotive service appointments that are due or are past due.
If previous experience with a given provider wasn't the best, we've unexpectedly been introduced to a new option.
Even though car wraps are becoming more common, they still stand out and draw our attention.
6. Vehicle Wraps' Messages Reinforce Other Parts of Campaigns
Whether you see a wrapped car, van, or small truck around town or on an Interstate highway, there's a good chance you recognize the brand from other messages. These could be part of national or even global campaigns.
But local vehicle wraps also might be familiar—from local TV, radio, or newspapers. You might even have seen some of them listed as sponsors for high school band performances or local sporting events.
The campaign objective has been met if you recognize the brand from other messages. Like the familiarity of a brand on someone's uniform or vehicle, a strong campaign and message reinforcement can build trust among prospects.
7. A Wrapped Car Is a Memorable Car
People today tend to have excellent visual memories, especially when we can connect messages with our fellow human beings or their spaces.
Could it be that wrapped cars catch our collective eye because we're curious about who's inside? Is it someone we know? What's with the "dressed-up" car? What do they have inside?
A significant marketing trend in the 21st Century has been social proof, meaning the affirmation or endorsement of a product or service by other human beings—most of whom we've never met. Wrapped cars and other vehicles could be another type of social proof.
A Future Filled With Wrapped Vehicles
Of course, it's not only cars and other smaller vehicles used in vehicle wrap marketing campaigns. We're sure you've all seen "car wraps" on semi-trucks and city buses, too. Usually, those on public buses are paid advertising for other businesses.
Have you thought about having your personal vehicle wrapped with a design of your choice? As we've said, doing so protects the car. It makes it stand out in a crowded parking lot. And It's a great way to meet people.
If you live in the Greater Honolulu area and are interested in an excellent car wrap for your own vehicle or to promote your business, reach out to us today.
