In America, just one vehicle wrap can generate between 30,000-70,000 impressions per day. 

Whether you're driving down the highway or parked outside your local grocery shop, vehicle wraps are one of the lowest-maintenance advertising techniques you can use to market your business. 

So how do you know if using car wrapping advertising is the right choice for your brand? Follow along to discover seven undeniable benefits of vehicle wraps and why you shouldn't put it off another second. 



1. Eye-Catching Ads

Today's consumers are fed up with ads. Not only are ads notoriously scrolled past with no regard on social media, but even email platforms are separating out your promotions and making them harder and harder to be seen. 

Breaking through the digital noise can be a real challenge, fortunately, vehicle wrap advertising is a creative workaround. 

Because we are so used to seeing solid-colored vehicles, our eyes can't help but be drawn to the unique ones. Especially when we are driving and looking for something to entertain our bored minds. 

By using bright colors, creative designs, and strategic placement, you can trust that your advertising won't only make it to your audience, but actually capture more attention than any digital advertising avenue. 

2. Non-Aggressive Advertising

Between target audiences, incentives, and anything else that will make your advertisement stick, putting out ads can be a very aggressive marketing technique. 

From Facebook to radio, every business wants one thing - to be remembered. Unfortunately, that more often than not leads to consumers feeling like they are under attack. In fact, on an average day, consumers are bombarded with 4,000 to 10,000 pushy advertisements. Vehicle wraps on the other hand are a much gentler form of brand awareness. 

Rather than paying to appear 20-30 times on a newsfeed, customers are seeing your branding 'by chance', making it feel genuine and convenient. Even after they've seen your vehicle wrap 50 times, they never feel as though you are trying to push your business on them. You're simply there at just the right time! 

3. Larger Audience Reach

If you've spent any time on digital marketing campaigns, you already know how difficult it can be to shape your audience. While choosing a specific audience can be great for conversion, it does leave quite a lot of room for missed opportunities. 

Beyond the cost associated with incredibly broad audiences, you'll always face the issue of missing people that aren't on your chosen platform. Perhaps your best paying customer is simply not on social media. 

Vehicle wrap advertising reaches everyone, with no exclusions based on gender, age, or computer skills. Customers could spot you while driving, walking past, or even in the background of a photograph. This leaves you with nearly an unlimited reach with no extra cost per click. 

4. Mobile

So why is a vehicle wrap more effective than a billboard? Both can be seen from the road and entertain drivers while they have very few other distractions. Well, the effectiveness lies in mobility. 

After driving by the same billboard 20 or so times, the message becomes irrelevant. Perhaps you don't even notice the board anymore as it's not new or different enough to draw the eye. Beyond this, you'll only ever reach the group that drives past the billboard location, limiting your audience to a group of repeat viewers. 

Vehicle wraps on the other hand are constantly new and exciting. Always popping up in a new location, you'll be able to keep your audience and impact fresh! 

5. Local Advertising

This advantage is especially important for businesses that rely on in-person customers. At the end of the day, there's no benefit to advertising to a group of consumers that will never actually visit or purchase anything from your business. 

By using vehicle wraps for business cars, you're guaranteed to reach people within your service area. What's more is that with constant exposure to your commercial vehicle wraps, potential customers will get the impression that you are in high demand, always on the move, and worthy of their business. 

For an ROI you can really see, take your advertising to the streets and save marketing dollars for purchase-ready customers. 

6. Cost-Effective

When it comes to advertising, most companies are stuck in a loop paying precise amounts for each and every impression. Whether you choose to advertise online, over the radio, or with print ads, the cost climbs in relativity to your reach. 

With vehicle wrap advertising, you'll never pay a penny extra for impressions. Once your wrap is designed and installed, your advertising effectiveness is unlimited. You could call this a 'set it and forget it' form or marketing. 

The results of your campaign are ongoing and require little to no effort on your part. All you need to do is drive your vehicle around and let the wrap do the work. That means no insight tracking, budget adjustments, or algorithms to work with. 

When it's time for a change, replacing your wrap is simple and problem-free. 

7. Protect Your Paint

One of the most unexpected benefits of vehicle wraps is their ability to protect your car. While your wrap is making impressions and drawing in customers, it's also acting as a barrier for rocks, road debris, and other potential paint damage. 

While the wrap is not bulletproof, the thin layer of coating can actually prevent stones or even door dings from chipping your paint. This reduces your chances of rust taking over and making your business car an embarrassment. 

In the long run, investing in vehicle wraps for advertising can actually save you money on paint repair or even car upgrades in the coming years. 

Vehicle Wraps for Your Business

Now that you know these seven undeniable benefits of vehicle wraps, it's time to put your automobiles to work. From reaching a larger audience to effort-free results, a commercial vehicle wrap is a perfect choice to grow your local business. 

Ready to stand out on the roads? Contact us for your free, no-obligation quote today and experience the impact of vehicle wrap advertising for yourself.