Did you know that 75% of customers choose to enter new stores based only on the signs outside?

A good business window graphic is a sign that's both classy and inventive so every business needs to make use of this marketing device. It's a great way to enhance advertisement and it's something that customers enjoy.

If you're struggling to come up with a unique design, keep reading. We've collected all the best tips and tricks for you to come up with a design that's sure to be a winner!

Do Your Research

The first step to finding a unique design to know what's already out there. You don't want to work hard on your business window graphics only to find out that it's similar to something another company already created. Copying never leads to good results and it's impossible to know if you're creating a similar design if you don't know what your competitors are doing.

Another great resource is to look at the designs that customers are talking about. If they run into something that they love, they're bound to talk about it with their friends and family. Check social media for inspiration of what your customers enjoy and what gets the most buzz in your Honolulu community.

It's also important that you find out what your competition is doing so that you know to do something different. It's the key to creating a unique graphic!

Know Your Customers

In addition to researching current window graphics, it's also good to figure out your customer demographic. It's much easier to create an enticing window design when you know the kinds of things your customers want to see.

Take some time to research your typical customers and figure out the type of style choices that match both their desires and your business brand. For example, if you're a flower shop, it doesn't make sense to have your window design feature a large motorcycle.

If you're still uncertain about what it is your customers want to see, ask them! It's easy to hand out a small survey to ask about what they'd like to see on your storefront. If you offer a small discount for their participation, you'll be sure to get a lot of responses.

Focus on Readability

A good business window graphic design needs to be legible in the first few seconds a customer looks at it. If they need to puzzle out what it says or what the design depicts, they'll associate that confusion with your business. They'll turn away and look for some other business to walk into.

Even the most unique design doesn't matter if no one can read it.

Whenever you come up with your next design, take a few steps back and look at it. Think about if you were seeing this for the first time. Would you understand what it says if you were walking past it on the sidewalk?

If the answer is no, it's time to go back to the drawing board. It's always better to skip a complicated and illegible design if a simpler approach is more readable.

Use Interesting Shapes

Legible fonts only do so much in a business window graphic. There also should be something to give that design a unique edge. The easiest way to give your design a new spin is to include interesting shapes.

It doesn't need to be anything too complicated to be successful. Even a few simple shapes are enough to bring more interest to your design. Anything from a couple of colorful triangles to a full landscape can be winning combinations.

Don't be afraid to experiment with different shapes and sizes. It'll take a few tries to find something that works well with your brand. You'll never know what works until you figure out what doesn't work.

Pick Evocative Colors

Did you know that colors affect us on a subconscious level? For example, looking at something made up of many cool blues brings on a calming effect. Yellows make us excited and reds make us passionate.

You'll want to use this psychological effect to your advantage when you create your window design. Think about the kind of emotion you want to evoke into your customers and design around that idea.

Don't forget to ensure the colors you choose don't clash with one another!

Ensure Everything Is Cohesive

While designing, remember to look at all of the different parts as a whole. It's easy to get caught up in choosing the perfect color scheme or finding the right style of font. If you don't take a step back and look at the entire thing as a singular entity, those perfect parts won't mean much at all.

You want your design to be cohesive and each part needs to work together with all the others to create something interesting. Otherwise, it'll look more like a mess than a masterpiece!

Have Fun With the Design Process

There are many benefits of business graphics and one of the best is that it's an enjoyable process.

It might seem like it's a stressful activity since there are many things you'll need to juggle such as fonts, colors, shapes, and customer enjoyment. However, if you focus on the creative brainstorming part of the process, it becomes a lot easier to manage.

If you're having fun with creating the design, then your customers will have fun looking at it. They'll see the love you put into designing something unique and fresh, and they'll engage with your business more than ever before!

Create a Business Window Graphic That Customers Love

With the help of the advice up above, designing a memorable business window graphic is a lot easier. You'll ensure that your customers love the look of the graphic and will want to enter your store to find out what's inside.

Don't forget to switch it up sometimes. With the right window graphics, it's possible to change up the design for some seasonal fun or big sales.



We can help you every step of the way. To get started, contact us today!