How Storefront Graphics Can Increase Your Store's Foot Traffic

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How Storefront Graphics Can Increase Your Store's Foot Traffic

What's the secret of standing out from the competition AND attracting more foot traffic? Storefront graphics! Here's what you ought to know about using them.

Are you looking for ways to increase the foot traffic you get to your brick-and-mortar store? Do you feel that you need to raise awareness for your store? If so, then you need to invest in clever storefront graphics to lure people inside. Doing so can be the turnaround that your business needs. Foot traffic is at a premium these days, and your storefront signage will help you capitalize on it. See below for an in-depth guide featuring a list of ways that storefront graphics can attract customers to your store. After all these methods, you'll have all the reasoning you need to invest in it.

1. Display Your Brand Proudly

There are many ways that storefront signage can help promote a key sale for your store, which we will talk about in a bit. However, the biggest benefit has to be that storefront graphics can help you display your brand to everyone that walks by. When done right, storefront signage can help attract your target customers right into your store. For example, if you've ever walked past a Hollister or American Eagle, you know those are two lifestyle clothing stores by simply looking at the pictures outside their store. The pictures are of models out on the beach enjoying the summer in their new clothes. That's the power that storefront signage can offer your brand as well. It can help you showcase your products, models using your products, or a motto that helps customers understand your company's goal. Make sure you're investing in high-quality graphic materials. At 808 Wraps, we offer the highest quality vinyl for your window, floor, or wall graphics. We have both short-term and long-term applications and can work on any size project. When it comes to your brand, you'll want to invest in long-term applications that can push your brand out to the world.

2. Push Your Promotions

As with any reputable brand, you likely have tremendous promotions to offer your target clientele. These might be holiday-related or just used as a way of pushing sales for a particular product/service. Whatever the case might be, those promotions won't do you any good if your target market isn't aware of them! Storefront signage is a tremendous way to show off your sales and promotions. You can use short-term applications to push upcoming promotions and attract customers to your store. After all, the only way the get the sale is by walking into the store. For example, let's say that you have a Black Friday promotion that beats your competitors. If so, you'll want to display it proudly on the windows of your store.

You can use storefront signage to grab your customers' attention with a large "50-percent off" sign, as well as highlight the details, terms, and conditions of the sale. Using our gloss, matter, or custom lamination, you can pitch the promotion in a way that lines up with your brand. Use eye-popping graphics and color psychology to make your target audience take a second look whenever they walk by.

3. Boost Brand Recall

As any customer journey map will tell us, you won't always draw in your ideal customer the first time they are exposed to your brand. Most of them go through a five-step process: awareness, consideration, acquisition, service, and loyalty. As you might expect, your storefront graphics is mainly used for the first step, awareness. Sometimes the biggest hurdle is exposing people to your brand. If they see your storefront signage the first time, they'll start to consider your brand and be more likely to step inside the second or third time they walk past it. Promotions can be an excellent way to get your customer to the acquisition phase quicker, which you can also feature on your signage. Storefront graphics can help you expose your clients to your store for the very first time. While they might not need your products right away, they'll log your brand in their head for future use.

4. Create Eye Candy

What makes a client step into a store for the first time? Is it the name of the store? No. Is it the size of the store? No. Is it the products inside the store? Not often. Believe it or not, the number one reason a customer walks into a store for the first time is because of the store's branding. By using awesome signage like superior vinyl for floor, wall, and window, perforated window decals, and laminations, you can create something so eye-popping, the customer won't have any choice but to walk into your store.

5. Break the Jitters

Customers are often hesitant to walk into a store they're unfamiliar with, even if the products you sell are right down their alley. You can break the "customer jitters" with your signage. If your storefront signage looks welcoming and friendly, your target audience will be excited to walk in and learn more about your brand. We want to help you break the mold. Reach out to us and work with our graphic designers and artists on ways to build more curiosity in your brand.

Invest in Storefront Graphics for Your Store Today

Now that you have seen several ways that storefront graphics can help you increase the foot traffic inside your store, it's time to invest in it! Be sure to read this article for more information on how to create a unique business window graphic for your store.

For more inquiries, please be sure to reach out via our contact us page and we will be happy to assist you further.

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