Blog Layout

How to Use Custom Fleet Wraps to Brand Your Company Vehicles

Get a Quick Quote

If you want your brand to stand out, fleet wraps are one of the best ways to get potential customer attention. 

Advertisements out of the home and on the road get more attention statistically. Fleet wraps are one of the best ways for brands to reach audiences without traditional marketing tactics. 


The traditional marketing of print advertisements, TV commercials, and more are in the past. Digital marketing might be the future of advertisement, but fleet vehicle graphics have a spot in the future of the industry. 


In 1993, PepsiCo was the first company to use graphics on city busses in Seattle, Wash. Since then, the fleet vehicle industry hasn’t looked back. Across the country, Americans spend nearly 80 plus billion hours driving during the year.



What better advertisement than one where individuals constantly see brands? Let’s dive into the best uses of custom fleet wraps to brand your company vehicles. 


Vehicle Advertising Numbers

When it comes to mobile advertising, fleet wraps produce numbers. 


More than 95 percent of Americans have been reached by advertising that was meant for drivers and passengers. Those vehicles are exposed to 30,000 to 70,000 people daily. 


Over a month, 64 percent of the United States have noticed a vehicle wrap. On an even smaller scale, 44 percent of individuals noticed one in the last week. When you crunch these numbers, fleet vehicles rival advertisements like billboards or other road-bound advertisement tactics. 

That is a shocking realization for the everyday driver. If Americans on average spend an hour driving, imagine the number of advertisements you were exposed to during that one hour on the road.


What Kinds of Fleet Wraps Are There?

Fleet wraps aren’t always “full wraps”. A fleet vehicle wrap can be any size and specialized for one vehicle instead of an entire fleet. But what do these types of wraps look like? How many different options are there for a company that’s interested in vehicle wraps?


There are full vehicle wraps that are exactly as advertised. A full vehicle wrap is one that covers the entire vehicle. This wrap covers the vehicle across all surfaces acting almost like a second paint job. 


Partial wraps only cover a specific part of the vehicle and take less time and money. Fewer materials are used throughout the process and the paint of the vehicle complements the partial wrapping. 


Additional Graphics Packages

All fleet vehicles don’t require a full or partial wrap. In some cases, a company wants something smaller, but unique to them. 

Spot graphics are a great way to personalize your vehicle without shelling out a large amount of money. These types of graphics can act as a “temporary sign” on your vehicle or one that sticks around for a while. 


Perforated window graphics, also known as one-way-vision graphics, are additions to the windows of your vehicle. Technology in this type of vinyl provides vision out of the window for the driver and obstruction for anyone outside of the vehicle.

It’s not recommended to place window perf on your windshield as it acts as a tinting of sorts. 

Additional vinyl graphics can be anything from pinstriping on a car, to smaller text across a windshield. The possibilities are endless when it comes to vehicle graphics. 


In some cases, specialty vinyl can be ordered to give your vehicle a specific look. Whether it’s matte, reflective, carbon fiber, you name it. The look of your car depends on the direction you want to go with your fleet graphics. 

Graphics are also used on storefronts, signage, or other environmental projects. The fleet wrap world is just the tip of the iceberg when it comes to advertisement. 


Companies Using Fleet Graphics

There’s no special line of work that can’t use fleet graphics. Across the United States, thousands of businesses benefit from the personalization of vehicles for their business. 


Companies like Home Depot, Victoria Secret, Carrier, Stanley Steamer, and other higher up corporations use fleet graphics to share a message. It could be a new deal that’s being offered for a limited time or another way to get your company seen by more people daily.

Here are a few examples of industries that use vehicle wraps:

  • Furniture
  • Food trucks
  • Home remodeling
  • Delivery services
  • Cleaning services
  • Local business
  • Residential and commercial services
  • Healthcare

There’s an endless round of possibilities for companies to use graphics. If you’re an owner of a small business, fleet graphics might be a great idea to provide additional exposure to your business. 


Graphics are even used on personal vehicles. With the vast amount of technology available in the industry, you can transform your car in only a few hours. 


Return on Investment

Advertisements and investment come down to cost-per-thousand impressions. As far as financials go, the investment when compared to other forms of advertisements saves you money.


Vinyl wraps last longer than other forms of traditional advertisement. If you’re targeting a television deal, odds are your ad will only be live for a few weeks and at a hefty price.


Car wraps stack up against the weather, sun, and lifespan of a coat of paint if installed correctly. If you’re going through a trusted retailer and company, vinyl graphics will all have some form of warranty for them in case of failure. Typically, fleet graphics last around seven years with careful upkeep.


Wrap Up Your Business

Fleet wraps have an important place in developing your brand. Advertisement isn’t cheap so when you want to get the word out about the services you offer, you want it to work. 


Before ever getting out on the road, you need a graphics company that can provide an excellent product at a reasonable price. 808Wraps can get you started on your custom vehicle wrap, storefront, or signage project. 

If you’re prepared to move forward with your vision, give us a call. No matter what wrap you’re looking for, we’ve got you covered. 

Toyota Tacoma Wrap
By Jon Launer 28 Dec, 2023
If you're a proud owner of a Toyota Tacoma, you already know the thrill of driving a versatile and rugged vehicle. Tacomas are built to handle everything from off-road adventures to city commutes with style and reliability. But what if we told you there's a way to elevate your Tacoma's appearance, protect its resale value, and make it truly one-of-a-kind? That's where Toyota Tacoma wraps come into play, offering a world of possibilities for Tacoma owners.
By Jon Launer 28 Dec, 2023
In the dynamic landscape of marketing, where every small business strives to leave a lasting impression, vehicle graphics emerge as a powerful tool that defies the misconception that they are only suited for large fleets. As an astute small business owner, you know that establishing customer awareness and growing your brand are essential to long-term success. Vehicle graphics, with their versatility and affordability, hold the key to capturing the attention of your target audience and making your business stand out in a crowded marketplace.
By Jon Launer 28 Dec, 2023
In the realm of advertising, vehicle wraps are an ingenious way to turn your car, truck, or van into a mobile billboard. However, not all vehicle wraps are created equal. To ensure your wrap not only catches eyes but also effectively communicates your message, let's delve into five fundamental principles of crafting a standout design.
20 Dec, 2023
The Mercedes-Benz Sprinter is an icon of versatility, known for its spaciousness, reliability, and style. Whether you're using it for business or leisure, your Sprinter is a reflection of your brand or personal taste. But why settle for a factory finish when you can turn your Sprinter into a mobile masterpiece that stands out on the road? In this article, we'll explore how a Sprinter van wrap can transform your vehicle into a unique and attention-grabbing work of art.
By Jon Launer 20 Dec, 2023
Leasing a car or truck offers a convenient and cost-effective way to enjoy a new vehicle without the long-term commitment of ownership. However, many lessees wonder if they can personalize their leased vehicles to reflect their style, brand, or business identity. Specifically, they ask: Can you wrap a leased car or truck? In this article, we'll explore the possibilities and considerations of applying a wrap to a leased vehicle.
By Jon Launer 20 Dec, 2023
In the world of fleet and operations management, where every detail matters, the visual impact of your fleet is more critical than you might think. For medium to large-sized companies in Hawaii, having a fleet that turns heads and leaves lasting impressions is a game-changer. At 808Wraps, we're on a mission to redefine the standards of fleet and commercial vehicle wraps. Our secret weapon? Hyper-focused graphic design illustrators who craft visually impactful designs that don't just impress but result in thousands of visual impressions per day. In the competitive world of business, where every second counts, our dedication to designing success sets us apart.
By Jon Launer 20 Dec, 2023
In the dynamic landscape of commercial spaces, the need for unique and attention-grabbing aesthetics has never been more critical. For businesses looking to make a bold statement and transform their surroundings into a captivating masterpiece, wall murals are the answer. At 808Wraps, we take pride in our phenomenal and highly talented illustrators who specialize in crafting extraordinary wall murals that transcend the ordinary.
By Jon Launer 20 Dec, 2023
In the realm of mobile advertising, every vehicle presents an opportunity to transform into a moving billboard. Whether you're a business owner or a marketing manager, you've likely contemplated how to leverage your company vehicles for maximum exposure. Two popular options for vehicle branding are full vehicle wraps and vehicle magnets. Let's delve into the benefits of each to help you decide which is the best fit for your brand.
By Jon Launer 20 Dec, 2023
In the world of marketing, there's a dynamic and cost-effective strategy that's taking businesses by storm—commercial vehicle wraps. While you may associate these eye-catching wraps with large corporations, the truth is that they've become an accessible and powerful tool for businesses of all sizes. Let's dive into why commercial vehicle wraps are a game-changer for increasing brand awareness and why they're a smart investment for businesses, whether you have one vehicle or a dozen. Unleashing the Power of Commercial Vehicle Wraps 1. Maximum Brand Exposure: When it comes to marketing, visibility is key. Commercial vehicle wraps turn your fleet into mobile billboards, exposing your brand to potential customers wherever your vehicles go. Whether you're cruising through city streets or parked in a bustling neighborhood, your brand is on display 24/7. 2. Affordability: One of the most appealing aspects of commercial vehicle wraps is their cost-effectiveness. Traditional advertising methods, such as billboards or print ads, can quickly drain your marketing budget. Vehicle wraps, on the other hand, offer a high return on investment (ROI) at a fraction of the cost. They provide continuous exposure without recurring fees. The Data Speaks: Why Vehicle Wraps Shine Let's look at the data that showcases why commercial vehicle wraps are a winning choice for businesses: Impressions Galore: Studies have shown that a single vehicle wrap can generate between 30,000 to 70,000 daily impressions. That's a massive audience for your brand, far surpassing the reach of many traditional advertising methods. Cost-Effective: Compared to radio, TV, or print advertising, vehicle wraps are incredibly cost-effective. The upfront investment is a fraction of the cost, and the continuous exposure ensures your brand message reaches a wide audience over time. ROI in Action: Businesses that invest in vehicle wraps often experience a substantial ROI. Many report a boost in brand recognition, increased leads, and a measurable uptick in sales. The cost per thousand impressions (CPM) for vehicle wraps is significantly lower than other advertising channels, making them an efficient way to stretch your marketing dollars. The Versatility of Commercial Vehicle Wraps One of the most significant advantages of commercial vehicle wraps is their versatility. They're not exclusive to large corporations. Whether you have a single vehicle or a small fleet, wraps can be tailored to suit your needs. Here's why they're a perfect fit for businesses of all sizes: One Vehicle, Big Impact: Even if you have just one company vehicle, a wrap can transform it into a potent marketing tool. It's a cost-effective way to boost brand visibility in your local community. Scalability: As your business grows, you can easily scale your fleet and wrap additional vehicles. This adaptability makes commercial vehicle wraps suitable for startups and established businesses alike. Customization: Wraps can be customized to reflect your brand's unique identity. Whether you're a small local business or an industry leader, your wrap can convey professionalism and brand consistency. Conclusion: Driving Brand Awareness with Commercial Vehicle Wraps In the realm of marketing, commercial vehicle wraps are proving their worth for businesses of all sizes. With impressive data on their side, these wraps offer an affordable and highly effective means of increasing brand awareness. Whether you have one vehicle or a dozen, commercial vehicle wraps ensure your brand message is on the move, reaching potential customers wherever the road takes you. So, don't let the misconception that wraps are only for large corporations hold you back. Embrace the power of commercial vehicle wraps and watch your brand visibility soar.
By Jon Launer 20 Dec, 2023
In the world of fleet and operations management, where every detail counts, the quality and visual impact of your fleet's graphics are paramount. Whether you're a fleet manager overseeing a convoy of vehicles or a marketing department manager focused on branding excellence, your choice of printing technology can make all the difference. Enter the Canon Colorado—the industry-leading printer that's redefining the standards of print quality, durability, and UV gel capabilities. At 808Wraps, we're thrilled to offer this cutting-edge printing solution, and we want to share how it can elevate your fleet's branding to new heights. The Canon Colorado Advantage: When it comes to printing technology, the Canon Colorado stands as a true game-changer. Let's unveil what makes this printer an exceptional choice for your fleet in the Aloha State: Award-Winning Ink Set: At the heart of the Canon Colorado lies its award-winning ink set. Designed to deliver exceptional color vibrancy and accuracy, this ensures that your fleet's graphics pop with unmatched brilliance, leaving a lasting impact on everyone who encounters your vehicles. Print Quality Redefined: Leveraging cutting-edge UVgel technology, Canon's Colorado printer produces sharp, eye-catching graphics with a precision that's second to none. Every detail is captured flawlessly, making your fleet an unforgettable sight. UV Gel Capabilities: The UV gel ink not only enhances the visual appeal of your graphics but also adds an extra layer of durability. Your fleet's branding remains vivid and resilient, even amidst Hawaii's challenging weather conditions. Why Choose Canon Colorado: Exceptional Print Quality: Elevate your fleet's visual impact with stunning graphics that capture attention and drive brand recognition. Durability: Ensure your fleet's branding remains pristine, regardless of Hawaii's climate, thanks to the UV gel ink's weather-resistant properties. Cost-Efficiency: Invest in a solution that delivers long-term value, reducing the need for frequent reprints and replacements. Experience the Canon Colorado Difference: Ready to take your fleet's branding to the next level? Contact 808Wraps today and discover how the Canon Colorado can transform your fleet graphics into powerful marketing tools. Don't settle for ordinary; choose extraordinary. Make a lasting impression on every mile of the journey with Canon Colorado. Drivers - START YOUR ENGINES! "Experience the Canon Colorado Advantage! Contact 808Wraps for a Free Consultation and Unleash the Power of Quality Printing on Your Fleet in Hawaii."
More Posts
Share by: