Why Window Graphics Are a Great Investment for Your Business
Get a Quick QuoteIncrease brand awareness, draw attention to promotions, and save money on marketing. Read these 8 reasons window graphics are worth it.
Whether opening a new business or promoting a special event, your storefront is a key location for attracting and driving foot traffic.
But how do you attract attention?
With window advertising, you could try painting artwork, but it’s a pain to remove later. You could try paper posters, but they fade in the sun and can be problematic to hang.
If you want a sign - whether permanent like your logo or temporary for an event - window graphics provide you with unparalleled flexibility and an unmatched ROI. Storefront window graphics attach directly to the glass and are fully customizable.
Benefits of Window Graphics
The biggest benefits of a window graphic are ease of use and cost-effectiveness. No matter the goal for your signage, a vinyl graphic gives you the flexibility to meet it. The vinyl can be cut to fit the shape of your design, be one big piece, or involve lots of small designs. The decal or cling applies to a window easily and can be moved around to adjust placement as needed. Window graphics for businesses take advantage of the large blank space you already own across your storefront. You don’t have to pay for the space to hang your sign, which saves on marketing dollars as well as lower production costs.
Here are 9 reasons to use custom window graphics at your Honolulu business:
1. Brand Awareness
The first job of almost any sign you put on your business is to increase brand awareness. Good signage makes your business stand out and helps customers find you. It also helps drive new customers. One survey showed 75 percent of customers entered a store they had never been to before based only on the sign. Even better, more than half of businesses in that same survey reported improving their signage increased sales and profits.
2. Directions
If you have anything tricky about your business location, a window graphic can ease customer frustrations with getting in the door. This could be parking signage, directions toward the front door, or even push/pull directions.
3. Privacy
One of the cool things about window graphics is that the film comes in different types for different uses. With some of the special types, you get a practical solution for more privacy for customers at tables, treadmills, or spa chairs by the window while still allowing them to see our natural beauty outside. Perforated films give you a one-way window where you can see out, but people can’t see in. Opaque films are not see-through at all. Crystal films are often called frosted glass and allow light to come through while blocking the view from outside.
4. Sun Shield
With the amount of sun we get in Hawaii, window graphics take on a new role as a sun shield. No one is attracted into a business with the shades down, after all. You can use the decal to block light coming in while keeping the window attractive to the outside. This keeps the sun from blinding customers and employees, as well as preventing sun damage to your products.
5. Beautiful Inside and Out
Window graphics turn a large blank space on the outside of your building into something more interesting and eye-catching. With some creativity, your sign could become a favorite backdrop for passersby posting to social media. You can also apply graphics that dress up the inside of your space to hide unappealing views. It could be an opportunity to say thank you to customers or offer specific product information.
6. Sales and Special Events
Any time you have a sale or special event, your window is an obvious place to let customers know. Window graphics advertising is a perfect use for these types of signs as they are quick to put up and lower cost than other signs. The design of your sign becomes important here as you have a limited time to get attention. Make sure you consider the emotional effect of the colors you choose as some can actually help you improve sales.
7. Frame a Display
Many retail venues already take advantage of their windows to lure customers in. Window graphics can serve a similar function and replace those displays, but you can also use them to add extra pizazz to the show. Great options might be text or other details that bring the scene to life. Speech bubbles for your mannequins would be one example.
8. General Branding
We’ve been talking about big splashy signs that attract attention to your business, but keep in mind that these kinds of signs work great for any general branding you need as well.
9. No Sign Permit
This is not a way to use a window graphic, but definitely a key benefit for some businesses. Anytime you put up a sign or banner, you run into local regulations about size and permit requirements. Neglecting them can result in some hefty fines. Window graphics usually fall outside these rules because they aren’t permanent fixtures and don’t impede traffic or line of sight. In Honolulu, window displays are required to be on the inside surface of the glass, and temporary signs do not require a permit. Make sure you’re familiar with all the local rules before you add a sign, however, as there are variations by neighborhood and location.
Dress up Your Window
As you can see, window graphics can deliver on a lot of different uses for a business. They are a more attractive option than traditional types of signs thanks to their ease of use and lower cost.
For any business in Honolulu, window graphics are a great investment. Our signage experts would love to talk with you about how we can help you dress up your window and attract more customer attention. Contact us to get started on your design project.
